hi there, i’m irene! welcome to my growth journal 🪴

a few things about me:

I. Final Work (A1-A4)

A1: Logo — M.O.M’s Cafe Logo Re-Design

Final Deliverable:

M.O.M.'S CAFE (1).png


Explanation: During the time I designed this logo, I had been going to Muir for M.O.M.’s Cafe so much that it inspired my logo. I wanted to incorporate colors of trees in my logo as trees are part of Muir’s image.

Tool Used: Adobe Illustrator

Duration: 1 week

A2: Intro to UI Design — M.O.M’s Cafe App

Final Deliverable:

Section 2.png


Explanation: As a continuation from my M.O.M.’s Cafe logo, I wanted my Intro to UI Design to be a mobile ordering app where students can order their cafe drinks on the go.

Tool Used: Figma

Duration: 1 week

A3: Social Media Graphics – Moon Goddess Festival

Final Deliverable:


Tool Used: Adobe Illustrator

Duration: 1 week

A4: Merch Design – “In My Slay Era” Sticker

Final Deliverable:

sticker for growth journal.png

Explanation: For this prompt, I really wanted to design something cute and soft with inspiration from Korean stickers and Sanrio characters. I ended up with my own bear character with elements from MyMelody and created a headline “in my slay era” as a fun personal touch to the sticker.

Tool Used: Adobe Illustrator

Duration: 1 week


II. Final Work (F1-F2)

F1.1-F1.3: Brand Identity - Philz Coffee Rebrand

Competitive Analysis

Competitive Analysis.png

Moodboard

F1 Moodboard.png

Style Guide

Brand Style Guide.png

Typography.png

Color Palette.png

Logo (1).png

Design Application.png